Having spent the past decade exploring ancestral traditions and indigenous communities, Wishka is now bringing that wisdom back to the bar world, challenging bartenders to bring true intention to every pour

06/11/2025

Learn the essential strategies for designing a beverage menu that captivates customers and boosts sales in 2026.

30/10/2025

With drinkers rethinking their relationship with alcohol, what does this mean for bartenders, and how can the bar industry adapt to a future where moderation is part of the menu?

02/09/2025

From whiskey to tequila, understand how tariff announcements are disrupting the global spirits market

25/08/2025

Limited-edition spirits tap into the psychology of exclusivity, creating not just bottles, but experiences too

15/08/2025

No list, no limits. Explore the art of personalized cocktails and the rise of intuitive bartending around the world.

24/07/2025

Discover how centuries-old monastic brewing and distilling traditions guide today’s bartenders in crafting purposeful drinks rooted in history and ritual.

23/06/2025

Navigating the New Norm: How Producers, Importers, and Distributors Can Adapt and Thrive in a Tariff-Driven Landscape

08/04/2025

The Rise of American Single Malt Whiskey

03/04/2025

U.S. Spirits Industry and Premiumization: Booming Trend or Approaching its Limits?

02/04/2025