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As the demand for the Japanese tipple grows across the world, authorities focus on regulating its production. What’s in store for the Japanese Whisky market.
Bruce Perry, Global Brand Manager at Mossburn Distillers, shares his insights on the importance of brand management and packaging in consumers’ decision-making.
Before tasting a cocktail or even reading the recipe, it's always judged based on how it looks. That's why it is important to make your cocktail photogenic.
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