The so-called ‘cocktail revolution’ continues apace with the interest from consumers and the pleasure it brings can also be good for business – provided you understand the market dynamics and follow some basic rule.
Before tasting a cocktail or even reading the recipe, it's always judged based on how it looks. That's why it is important to make your cocktail photogenic.
If you think your concoction is a game-changer, you should definitely try your luck in cocktail competitions, who knows where your recipe will take you.
Aren't you curious to know the differences between malt and grain whiskies? Let's look at how distillers and blenders use these two types of whisky differently.
Maximize profitability by featuring Bartender Spirits Awards winners in your bar program to elevate the drinking experience and attract premium clientele.