The so-called ‘cocktail revolution’ continues apace with the interest from consumers and the pleasure it brings can also be good for business – provided you understand the market dynamics and follow some basic rule.
Before tasting a cocktail or even reading the recipe, it's always judged based on how it looks. That's why it is important to make your cocktail photogenic.
Since the lychee martini first opened doors for Asian-inspired cocktails back in the 1990s, discover how other unique Asian flavors continue to redefine mixology