The so-called ‘cocktail revolution’ continues apace with the interest from consumers and the pleasure it brings can also be good for business – provided you understand the market dynamics and follow some basic rule.
Before tasting a cocktail or even reading the recipe, it's always judged based on how it looks. That's why it is important to make your cocktail photogenic.
If you think your concoction is a game-changer, you should definitely try your luck in cocktail competitions, who knows where your recipe will take you.
Consolidation, not only among producers but also distributors. Related to that is the blurring of craft through the acquisition and creative branding of larger producers.
Master Distiller of Old Dominick, Alex Castle shares her journey from dreaming to become a Marine Biologist to being Kentucky's first woman head distiller.