There are many ways to assess a wine, from the scientific analysis that takes place at a winery, to the systematic approach to wine tasting taught by the Wine & Spirit Education Trust. But for the organisers behind the first London Wine, Spirits and Beer Competition it is ultimately about judging products on how drinkable they are.

All 3 competition judges are strictly trade only, or Master of Wine or Master Sommeliers.

What makes the LWC different

Every judge has been currently employed in a front line job in the wine industry and where possible have direct buying responsibility or be involved in commercial decision making.

Each panel of judges has at least one MW or MS judge and a female judge as part of their judging team.

The competition gets international outreach due to Beverage Trade Network’s international trade presence.

Medal winners have the opportunity of being featured and promoted on the London Drinks Guide, a dedicated editorial platform set up to support the producers, importers and distributors that enter the London Competition.

The entrants get shelf-talkers, tasting notes at no cost as a valuable feedback. Entrants can also see their score breakdown by Quality, Value and Package.

Entering the 2022 Competition

Any importer, supplier or distributor that enters from now until August 31 can take advantage of super early bird pricing. The awards are also now open for all entries.

New Quantity Discount Available

4 to 9 entries: 10% discount

10 to 14 entries: 15% discount

15 or more entries: 20% discount

Key deadlines

Super Early Bird Ends – August 31, 2021

Registration Ends – Feb 28, 2022

Warehouse Closes: March 4, 2022

Judging Date: March 21, 2022

Winners Announced: April 5, 2022

How to enter

Spirits: https://londonspiritscompetition.com/

Wines: https://londonwinecompetition.com/

Beers: https://londonbeercompetition.com/