Bartenders Business

Educating Bartenders Worldwide.

By Beverage Trade Network

Interviews

874 Views

Patrick Williams, National Beverage Director at Punch Bowl Social

Photo for: Patrick Williams, National Beverage Director at Punch Bowl Social

24/01/2019 A candid conversation with Patrick, wherein he throws some light on bartending at The Punch Bowl Social chain.

What according to you defines a good bartender?

A good bartender is hyper-observant and dynamic in their approach to hospitality. Being hyper-observant helps them customize their approach to service to each guest or group and the ability to be dynamic with their style makes them a good bartender.

Tell us about the importance of social media in your business.

Social media is a huge driver of business for Punch Bowl Social. With 15 locations and growing, we have to consistently great social media content. We target a mostly millennial consumer base and that’s how they make their dining and entertainment choices.

What initiatives and strategies do you use to promote/upscale your business on social media?

Our marketing team focuses on pictures of our cocktails, culinary items, and our space. We like to use real-life photos, videos, and boomerangs of people having a blast at Punch Bowl.

Punch_Bowl_Social_Stapleton

What hashtags do you frequently use on social media?

#winningatadulting #herestogoingoutright #punchbowlsocial #punchbowl

How you keep your personality unique in terms of dress up, attire; the way you look, act or behave?!

I have a big red beard and I try to dress well and simple. I’m always smiling and trying to give off good positive vibes. People can be intimidated by me and I try to squash that by being very friendly and fun.

What is your most favorite drink and the recipe to go with it?

Hate this question because it's so hard to narrow it down to one drink, but when asked, I always go with Sazerac. I recently got engaged and to celebrate, I made Sazeracs, so there you have it.

Chill a rocks glass or a stemless wine glass (love to contain the absinthe nose). Place a sugar cube in your stirring glass and hit cube with 4 dashes of Peychaud’s Bitters. Muddle the cube till you’ve created a paste. Next, add 2 ounces of Thomas Handy Rye and stir until the sugar has fully dissolved into the whiskey – at least 40, but likely closer to 60 revolutions. Take Pernod Absinthe and measure one bar spoon into the chilled glass. Swirl or turn glass to fully coat the glass, then discard. Strain cocktail into the glass. Express the oils of a large lemon peel out onto the cocktail. Serve with a smile.

Most Popular

Insights

23/03/2020

Bartenders: Time To Go Digital

Bartending isn’t only standing behind the bar and mixing. The digital world awaits your expertise. Bartenders, it’s time to go digital.

Suppliers Spotlight

24/09/2020

Royal Hawaii Spirits - Hawaiian tropical flavors, aromas & Aloha Spirit

Some of the RHS distillery Hawaii liquor formulas and recipes are available for bars, private labels or shared through RHS Ambassadors with other craft distilleries or co packers to make delicious one of kind alcoholic beverages outside of the Hawaii Islands.

Next Events

St Mary's London, Wyndham Pl, London W1H 1PQ

London Spirits Competition 2025

Register Now

South San Francisco Conference Center, 255 South Airport Boulevard, South San Francisco, CA 94080, United States.

Bartender Spirits Awards 2025

Register Now

Morgan MFG, 401 N Morgan St Suite #204A, Chicago IL 60642

USA Trade Tasting 2025

Register Now

InterContinental Buckhead in Atlanta, GA on October 12, 2024. InterContinental Buckhead is located at 3315 Peachtree Rd NE, Atlanta, GA 30326

Whiskies of the World - Atlanta

Learn More

Relevant Articles

Insights

11/03/2022

Japanese Whiskies That Must Make It To Your Bar!

As Japan regulates the production of Japanese whiskies, the spirit becomes more authentic and exquisite and its demand is already surpassing its supply. These Japanese Whiskies are definitely a must-try!

Subscribe to our Newsletter

Want to get our news in your email?

Register and receive our weekly resume of the Bartenders Business world.

Contact US

Want To Get In Touch!

Fill our Contact Form and let us know your thoughts and ideas.

Fill Our Contact Form

Post a job

WANT TO POST YOUR JOB REQUEST?

Register, post your job offers and get exposure.