This botanically-infused spirit, which is produced up of three spiced botanicals, has a more moderate alcohol positioning at 25% ABV, and it is defined as “a lighter alternative to gin”.
Future Drinks Expo is all set to happen on May 17 in San Francisco. Hosted by Beverage Trade Network, this event is one of its kind where top innovators will take the stage & discuss all 3 tiers of the wine, beer, & spirits industry & their evolution
In the interview below, Ron Welsh, Master Blender & Strategic Inventory Manager for Beam Suntory, talks about his role, responsibilities, a shift in consumer preference, and objectives at Beam and his spirits.