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UK’s top bar talent to judge London Spirits Competition

Photo for: UK’s top bar talent to judge London Spirits Competition

The Ritz, The Stafford, The Connaught Bar, Gleneagles, Roka, 45 Park Lane, and Dukes Hotel are just some of the prestigious names on the judging panel for the London Spirits Competition. The London Spirits Competition has worked in the last few years to build up the pedigree of its judges and to ensure they all have direct buying responsibilities and understand the disciplines by which certain spirits are chosen to go on a drinks or cocktail list or not.

London Wine, Beer, and Spirits Competition Logos

As the competition is focused on quality, design, packaging, and value for money it requires judges that have the professional experience of analyzing spirits in all aspects of their commercial competitiveness. Points are allocated in all these key areas to come up with an overall score that will determine what medal, or not, a particular spirit is given. This year’s London Spirits Competition is now open for entries.

For any distiller, brand owner, producer, the competition is an opportunity to have your products assessed by the top premium on-trade spirits buyers in the country.

The 2022 entry process is now open, enter your brands before the submission closes on February 28 and grow your brand in 2022. More info at LondonSpiritsCompetition.com.

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Giving a rating to just liquid, blind has its place in the market and is very important, but that is different to when I have to decide what to put on the shelf. The USA Spirits Ratings competition is closer to the way I make chain assortment decisions. - Jeff

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