Bartenders Business

Educating Bartenders Worldwide.

By Beverage Trade Network

London Spirits Competition 2024

Photo for: London Spirits Competition 2024

Location & Dates

From: 20/03/2024

Up to: 21/03/2024

Location: St Mary's London, Wyndham Pl, London W1H 1PQ

Register Now

The London Spirits Competition looks to recognize, reward, and help promote spirits brands that have successfully been created to identify with and target a specific spirits drinker. For any spirits brand to earn its place on a retailer’s shelf or a restaurant’s spirits list -  and then vitally stay there - they need to be marketable and consumer-driven and not just produced in the general hope it can find enough people willing to sell and buy it.

That is why the London Spirits Competition is different. It will single out and shine the spotlight on those spirits brands that consumers really want to buy and have a clear market value for trade buyers.

A competition that will judge spirits in three key areas:

To be an award winner you will need to have top-quality spirits, that offer both the trade and the consumer great value for money, and you will need to look good and truly stand out on the shelf and on the back bar.

Quality

Quality will be assessed based on how agreeable the beverage is to its target customer and chemical analysis. Measure quality considering the following characteristics of the beverage: Appearance, Aroma, Body, Taste, and Aftertaste.

Value for money

The objective is to understand how well a particular spirit is priced and what value it offers, the greater the quality offered for the price, the greater the value score will be.

Package

Creative design, label quality, label details, back-bar appeal, store shelf appeal, and functionality (including shape, size, weight, and ease of pouring) should be considered. 

Commercially relevant

Crucially all the winners in the London Spirits Competition will give future trade spirits buyers, be they for a supermarket, specialist spirits retailer, casual dining or upmarket restaurant, the reassurance that these are spirits that their customers want to buy.

Cross-industry recognition

The London Spirits Competition also recognises the huge talent and skills that now exist right through the Spirits supply chain. From the Distillers and Producers that are making the spirits; through to the specialist importers and wholesalers that help bring them to market; along with the designers, packaging experts and brand development teams that ensure there is a market and customer base to sell to.

Consumer awareness

Winners in the London Spirits Competition will receive either a Gold, Silver or Bronze award and be supported by a strong consumer awareness campaign, particularly through social media channels and spirits comparison apps, to promote this new global competition.

 

 

 

Competition organisers

The London Spirits Competition has been created exclusively by the Beverage Trade Network, global drinks event, services, business, and publishing group dedicated to helping drinks producers and brand owners get closer to the buyers, distributors, and retailers that can bring their products to market. Winners will also be promoted on Beverage Trade Network's London media asset 'London Drinks Guide'.

London Spirits Competition rewards spirits that are made well, taste great, offer excellent value for money, and stand out on the shelf with their original packaging. Winning LSC Gold is a mark of distinction for brands that are recognized by the trade. They understand the criteria used to judge the spirits and the strong panel that has assessed them, creating confidence in the winning brands. 

Being part of the Beverage Trade Network carries a number of significant benefits for competition winners. Beverage Trade Network is one of the leading global platforms connecting distilleries with importers, distributors, and retailers globally. It acknowledges the profile of the spirits in the eyes of the trade and helps in promoting your brands to importers and distributors globally.

Location

Organizer & More Info

Web: https://londonspiritscompetition.com/

Tags:


Photo for: London Spirits Competition 2024

Most Popular

Suppliers Spotlight

AsLegacy Vodka

AsLegacy Vodka is a collaborative effort between a soldier and his wife to create a Legacy for their family.

Next Events

South San Francisco Conference Center, 255 South Airport Boulevard, South San Francisco, CA 94080, United States.

Bartender Spirits Awards 2024

Register Now

Morgan MFG, 401 N Morgan St Suite #204A, Chicago IL 60642

USA Trade Tasting 2024

Register Now

South San Francisco Conference Center, 255 South Airport Boulevard, South San Francisco, CA 94080, United States

USA Spirits Ratings 2024

Register Now

Subscribe to our Newsletter

Want to get our news in your email?

Register and receive our weekly resume of the Bartenders Business world.

Contact US

Want To Get In Touch!

Fill our Contact Form and let us know your thoughts and ideas.

Fill Our Contact Form

Post a job

WANT TO POST YOUR JOB REQUEST?

Register, post your job offers and get exposure.